Summary : The name of the domain is crucial for the success of a new business. If you have made a poor choice of domain name when you were registering it, that can result in negative impressions, decreased traffic and even lost sales.
The first impressions are always very important. Actually, you have a few seconds to capture the interest of the person and if you don’t succeed, they will be gone to search for something better.
If the domain name that you have chosen makes no sense, people might not be interested in visiting your site. Also, if the name of the domain carries an incorrect message, you could also lose traffic because the people might not understand what you are offering to them.
Your domain name should be long enough and should clearly state what is the site about. In the domain you can include product names, special attributes that are related to anything close to the subject of the site, etc.
Also, if it is possible, use a certain keyword or a phrase in the name of the domain. This will contribute a lot for the optimization of your site for the best results.
You should keep the domain name as simple as possible, but also make sure to choose a name that has a punch to it. You want to form a positive opinion in the customer when he hears the domain name. You should make him feel like it would be beneficial to him.
There are two rules that you should keep in mind if you want to make a proper selection of the name:
- Try to use the .com selection if it is possible. It is very common so many people think .com by default. So if you choose something else like .biz or .info, you will probably send traffic to the owner of the .com site, if there is one.
- Make sure that your domain name successfully passes the radio ad test. In short, if the client has heard your site on the radio, would he be able to remember it and search your site without problems?
Because of the second rule, you should avoid using spellings that are odd and also inside jokes for the name of your domain. You should also spell the words correctly because although you like the word with one more word, you are again funneling your traffic to someone else.
The best choice of a domain name is to choose something catchy and something that is quite easy to remember. This is actually probably the most important thing.
For example Facebook.com or Google.com are nonsense as words but are instantly easy to be remembered and there is quite easy to understand what are these sites about. Of course, these sites have spent millions in name branding so you could come up with a name you think is very cool but you could still not succeed.
This is a smart but also risky choice so you should think it thoroughly. However, in the new business it is best to play safe and choose a powerful and easy to be remembered name.
Of course, many of the clients won’t see the name of the domain before entering your site. They will have clicked on some link and ended up on your page.